Trademark Details For MERCATUS (Serial Number 85189565)

[ Shopping cart, transport cart, and shopping basket information, tracking and return systems, namely, electronic systems comprising computer hardware and software, wireless transmitters, transceivers and static and interactive graphical user interfaces connected to one or more host computer systems via one or more local, wide area or global computer networks, extranets, intranets, the Internet, the worldwide web, telephone networks or cable networks, to track the in-store or on premises location, shopping patterns, movement patterns, purchases and selections of persons using shopping carts, transport carts and shopping baskets, and to provide information, directions, advertising and entertainment to those persons while they are using those shopping carts, transport carts and shopping baskets; Shopping cart, transport cart, and shopping basket information, tracking and return systems, namely, electronic systems comprising computer hardware and software, wireless transmitters, transceivers and static and interactive graphical user interfaces connected to one or more host computer systems via one or more local, wide area or global computer networks, extranets, intranets, the Internet, the worldwide web, telephone networks or cable networks, to ensure the return of shopping carts, transport carts, and shopping baskets; ] Computer software for use in association with real time commerce applications and real time electronic commerce applications that collects, archives, organizes, and displays data relating to shoppers' purchasing, movement, and product selection, and provides information, directions, advertising and entertainment to shoppers for use with shopping carts, transport carts, shopping baskets, and electronic marketplaces, namely, wide area or global computer networks, extranets, intranets, the Internet, the worldwide web, telephone networks and cable networks, for catalogue, inventory and price list browsing, Internet browsing, order processing, order confirmation, purchase processing, purchase tallying, credit card processing, debit card processing, inventory control and restocking, price and product comparison, rain check, coupon and special offer notification, registration, issuance and redemption, conveyance of information about the products and services of third parties, recipe and how to information, providing advertising, promotional and educational information, providing audio, visual and audio-visual entertainment, electronic mail and text messaging, data mining, and for providing consumer and user surveys; Computer software to facilitate real time communications with purchasers and others using shopping carts, transport carts or shopping basket, via one or more local, wide area or global computer networks, extranets, intranets, the Internet, the worldwide web, telephone networks or cable networks;

[ Handles featuring display screens and display screen housings, for use on shopping carts and transport carts ];

Database management; providing business and commercial information concerning commerce and electronic commerce transacting; business process outsourcing services in the fields of web site design, electronic marketing and promotion, data mining, data collection and analysis, commerce and electronic commerce transaction hosting, real time customer support to enhance commerce transactions for the users of same, electronic payment services, integrated customer support services [ and electronic delivery of audio, visual and audio-visual entertainment; ] advertising services, advertising information services; providing advertising and marketing; design of advertising materials for others; electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes; promoting the goods and services of others via press releases, contests, promotional sales, discounts, coupons, special offer and gift giveaway programs, corporate identity services; advertising and marketing of the brands, businesses, profiles, wares and services of others;

[ Installation and maintenance of computer hardware systems and handheld communication devices to meet third party specifications; installation and maintenance of computer hardware; technical support services, namely, troubleshooting in the nature of the repair of computer hardware ];

Electronic mail services; text and numeric wireless digital messaging services; electronic bulletin board services; voice, video and text messaging services via one or more local, wide area or global computer networks, extranets, intranets, the internet, the worldwide web, telephone networks or cable networks;

Electronic storage services for archiving data concerning the behavior of shoppers in stores, namely, shoppers' purchasing, movement and product selection; Electronic storage of data concerning the behavior of shoppers in stores, namely, shoppers' purchasing, movement and product selection for archiving purposes;

Development and design of technology-based information solutions, namely, computer software, for the retail sector designed to improve profitability, enhance competitiveness and strengthen customer relationships; computer software consulting, namely, the design, installation, updating and maintenance of computer software to meet third party specifications; computer consulting services, namely, design of computer infrastructures and networked applications; computer system administration for others; application service provider (ASP), namely, hosting computer software applications of others to meet third party specifications; technical support services, namely, troubleshooting in the nature of diagnosing computer hardware and software problems; installation and maintenance of computer software;