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Consists of or comprises immoral, deceptive, or scandalous matter; or matter which may disparage or falsely suggest a connection with persons, living or dead, institutions, beliefs, or national symbols, or bring them into contempt, or disrepute; or a geographical indication which.

Consists of or comprises the flag or coat of arms or other insignia of the United States, or of any State or municipality, or of any foreign nation, or any simulation thereof.

Consists of or comprises a name, portrait, or signature identifying a particular living individual except by his written consent, or the name, signature, or portrait of a deceased President of the United States during the life of his widow, if any, except by the written consent of the widow.

Consists of or comprises a mark which so resembles a mark registered in the Patent and Trademark Office.

Consists of a mark which when used on or in connection with the goods of the applicant is merely descriptive or deceptively misdescriptive of them.

Consists of a mark which when used on or in connection with the goods of the applicant is primarily geographically descriptive of them, except as indications of regional origin may be registrable under section 1054 of this title.

Consists of a mark which when used on or in connection with the goods of the applicant is primarily geographically deceptively misdescriptive of them.

Consists of a mark which is primarily merely a surname.

Consists of a mark which comprises any matter that, as a whole, is functional.

Except as expressly excluded in subsections (a), (b), (c), (d), (e)(3), and (e)(5) of this section, nothing in this chapter shall prevent the registration of a mark used by the applicant which has become distinctive of the applicant's goods in commerce.