Huski Blog

Introduction to AI in the Context of Trademark Likelihood of ConfusionDownload the full report here: https://forms.office.com/r/MzWC24tfFU  Trademark law is undergoing a fundamental transformation. As businesses expand globally and digital commerce accelerates, the demand for efficient, data-driven trademark management and protection has never been greater. Central to this challenge is likelihood of confusion analysis, a critical component of trademark prosecution that determines whether two marks are too similar, potentially leading to consumer confusion and legal disputes. Traditionally, this process has depended on expert legal judgment, extensive research, and manual comparisons across vast trademark databases. Now, artificial intelligence is redefining how trademarks are analyzed, prosecuted, and protected.

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Meet Huski TM Copilot’s Trademark Gap Analysis: AI-Driven Insights to Strengthen Brand ProtectionMarch 7, 2025 | ⌛ 4-minute read  Introducing Trademark Gap Analysis, the latest feature in Huski.ai’s Trademark Copilot. Designed for trademark attorneys, legal counsels, and marketing professionals, this AI-powered tool helps brands close gaps in trademark class and goods coverage, ensuring comprehensive brand protection. By identifying potential gaps before they become liabilities, this feature strengthens brand protection, enhances client strategy, and offers actionable marketing insights to position businesses ahead of the competition. 

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By: Stephanie Dominguez | Product Specialist, Huski AI How AI Trademark Search and AI Image Recognition and Could Have Prevented Amazon India’s $39M Trademark Violation

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Revolutionizing Trademark Classification: How Huski.ai’s Smart Goods & Services Empowers Brand Protection2/24/2025 ⌛ 4 minute read  Navigating the complexities of trademark classification has long been a challenge for businesses and legal professionals alike. Selecting the correct Nice Classification (NCL) codes is a crucial step in securing a trademark, yet the process is often tedious, requiring a deep understanding of legal frameworks and industry-specific terminology. Smart Goods & Services, an AI-powered classification tool, transforms this traditionally manual task into a seamless, intuitive experience, enabling users to make informed decisions with confidence and efficiency.

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NikeSKIMS: The Brand Power Play That’s Redefining Activewear and Trademark Strategy By: Gwyneth Lewis and Stephanie Dominguez Nike and SKIMS have announced NikeSKIMS, a new women’s fitness and performance brand set to revolutionize the activewear industry, combining Nike’s sport innovation with Skims’ body-conscious design expertise. Nike has been in a recent revenue and stock slump; however, following the announcement, the company’s stock surged as investors showed enthusiasm for this new brand partnership. Set to debut this spring, NikeSKIMS is already a masterclass in strategic branding, intellectual property, and marketing dominance. 

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By: The Trademark Channel and Huski.ai Love in the Time of Trademarks：When IP Meets the Heart Valentine’s Day often feels overwhelmed by brand-driven commercialism. Chocolates, flowers, jewelry—all wrapped up in the universal language of romance and trademarks! But what happens emotion meets brand management?

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By: Stephanie Dominguez | Product Specialist, Huski AI 2025 USPTO Fee Changes: What You Need to Know to Protect Your Brand New Year, New You… New Trademark? 🎉

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By: Stephanie Dominguez | Product Specialist, Huski AI Now that winter is here, businesses are rolling out seasonal products and marketing campaigns, leading to a notable increase in trademark applications. This seasonal surge is particularly prominent in industries such as food and beverages, fashion, and technology, where companies align their offerings with holiday themes and evolving consumer trends.

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She wants a Birkin, not a Briken! Her having a Briken is not a good look for anyone.

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If There’s a 1 in a Million Chance of Conflict, How Long Until It Happens?By Dr. Guan Wang | CoFounder, Huski AI Our extensive big data study at Huski AI revealed that any new trademark application has a 1 in 1,000,000 chance of conflicting with an existing mark, based on our proprietary conflict-detection algorithm. Did you know that even with a seemingly minuscule 1 in a million chance of a trademark conflict, the odds can catch up to you faster than expected? If you’re managing a growing portfolio of trademarks, this statistic isn’t just a fun fact—it’s a wake-up call.

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