By: Stephanie Dominguez | Product Specialist, Huski AI
Now that winter is here, businesses are rolling out seasonal products and marketing campaigns, leading to a notable increase in trademark applications. This seasonal surge is particularly prominent in industries such as food and beverages, fashion, and technology, where companies align their offerings with holiday themes and evolving consumer trends.
For instance, in Q4 2023, trademark filings at the USPTO related to “Christmas,” “holiday,” and “New Year” themes increased by 27% compared to Q3. Over 3,200 applications included holiday-specific terms. This reflects the proactive measures businesses are taking to protect their seasonal branding and gain a competitive edge during the festive period.
Paperization of packaging: It’s good for the environment and your brand’s reputation. - EnviroPAK
The holidays also bring an emphasis on packaging—especially wrapping. Between 2019 and 2023, trademark filings related to “sustainable packaging” grew by 45%, with December filings showing an average 15% seasonal spike, according to USPTO data. This trend mirrors the increasing consumer demand for environmentally friendly products.
A notable development in this space is highlighted in the Sustainable Packaging Coalition’s 2024 report, which discusses innovations like the “paperization” of packaging. Fiber-based materials are increasingly replacing traditional plastics in items such as pouches and wrappers, showcasing how brands are prioritizing sustainability in response to market demands.
AI and Technology-Driven Trademarks
Trademarks involving artificial intelligence, blockchain, and other emerging technologies are seeing significant growth. For example, phrases like “powered by AI” or AI-related product names are becoming more common as companies look to capitalize on technological innovation.
The “Inventing AI” report by the Office of the Chief Economist highlights that, in the 16 years from 2002 to 2018, annual AI patent applications increased by more than 100%, rising from 30,000 to over 60,000 annually. Over the same period, the share of all patent applications that include AI grew from 9% to nearly 16%. This trend is expected to continue, reflecting the growing importance of AI in technological development in 2024.
Cultural and Regional Influences
There is also a rise in trademarks reflecting regional or cultural elements, as brands aim to connect with diverse audiences. On November 27, 2024, Brazil’s National Institute of Industrial Property (INPI) updated its Trademark Manual to allow trademark applications that include advertising elements, such as slogans. This change aligns with international practices and offers brands greater flexibility to incorporate culturally relevant expressions into their trademarks.
Trademarks as a Reflection of Consumer Behavior
Trademark filings during the winter season also serve as a valuable snapshot of broader consumer behavior. The rise in environmentally friendly packaging trademarks aligns with the growing demand for sustainable products, a trend further amplified by the gift-giving season.
By staying informed about these trademark trends, brand owners can make strategic decisions to protect their intellectual property while aligning with consumer expectations. Seasonal trademarks not only safeguard brand identity but also ensure businesses can capitalize on key market opportunities during this critical period.
Protect Your Brand with Huski.ai
The holiday season is a time of both opportunity and competition. Ensuring your trademarks are protected is more important than ever. With Huski.ai’s suite of AI-powered tools, you can safeguard your seasonal innovations and ensure your ideas shine brightly during the holidays and into the new year. Let us help you navigate the trademark landscape with precision and confidence.
Stay ahead of the trends and secure your brand’s future with Huski.ai.