“Wow, this would save me hours of time,” you think to yourself after experiencing a trademark search with Huski.ai.
But then you pause. You only prosecute a few trademark applications a month and can’t incur any unnecessary overhead.
“I’m not sure I have the volume of business to justify the cost,” you explain. “Just because I’ll have more free time doesn’t mean there will be more work to do.”
Exactly. Work and revenue don’t just appear out of thin air.
Business development requires a concerted effort, and you must find the time for it. If you’re concerned that you don’t have the volume of business to see a return on a $399/month investment, it’s especially important that you devote your time to generating more revenue streams. You need to actively seek out new opportunities and capture demand for your services. How else will you survive?
It’s easy to confuse being busy with being successful. Working inefficiently, especially in systems that require high levels of effort from the user (like knowledge of Boolean logic), can give you the illusion of productivity. The key to success, however, is doing high-value work, not just being busy.
Investing in innovative technology like AI frees you up to seek out more high-value opportunities, allowing you to grow your business and increase your revenue.
Fortunately, there is demand for your services. People want to register their trademarks. World Trademark Review reported that 564,073 applications for registration of trademarks were filed with USPTO in Fiscal Year 2022. While not as high as the unprecedented surge in FY2021, it still represents growth over FY2020. The demand is there, and it’s up to you to take advantage of it.
Investing in efficiency is essential to your success. With the right tools, trademark attorneys can streamline their processes and free up time that would have been spent on mundane tasks so they can focus on generating more high-value work. AI solutions are also becoming increasingly affordable, meaning there’s no reason why every firm shouldn’t be taking advantage of this technology to deliver better results for their clients and ensure their long-term success.
Low-volume trademark practices should not be afraid to invest in AI. The time and energy saved by streamlining processes can be used to actively seek out new business opportunities and capture demand for your services. This is essential for survival in today’s competitive market. The demand for trademark registration is still strong and growing, and with the right tools, trademark attorneys can deliver better results for their clients and ensure their long-term success. Don’t let fear hold you back from investing in the technology that will take your practice to the next level.