As companies face tightening budgets, more and more clients are choosing to skip comprehensive trademark clearance searches in favor of more robust preliminary or combination “knockout-plus” searches. Built by both AI professionals and legal representatives for businesses of all sizes, Huski AI’s trademark search engine emphasizes the importance of striking a balance between performing thorough trademark clearance searches while also keeping costs low.
In this article, we will share our expertise on clearance search and take you through the whole process from starting a search to finishing the opinion letter and sharing it to your clients, so in reality you can accomplish that in just a few minutes by using our trademark search and opinion letter toolkit.
Understand when a knockout-plus search might be appropriate. A knockout-plus search is a type of clearance search that involves a preliminary search of existing trademarks, followed by a more in-depth search of any potential conflicts. This type of search can be a good option for clients who have a limited budget or are in a rush to register their trademark. It is important to note, however, that a knockout-plus search is not a substitute for a full clearance search and should not be used in all cases.
Considerations for mitigating risk when performing a knockout-plus search. While a knockout-plus search can be a cost-effective option, it is important to keep in mind that it does come with some risks. One of the biggest risks is that a potential conflict may be missed during the preliminary search, resulting in the client’s trademark being denied registration or facing opposition. To mitigate this risk, it is important to use a reliable and thorough search provider, and to clearly communicate the limitations and risks of a knockout-plus search to the client.
Pointers for customizing your own master knockout-plus search opinion template.
Creating a template for a knockout-plus search opinion can help streamline the process and ensure that all necessary information is included. When creating your template, be sure to include:
- A clear explanation of the search process and the limitations of a knockout-plus search
- A list of trademarks that were searched and any potential conflicts that were found
- Information on the likelihood of confusion and any other factors that may impact the registrability of the client’s trademark
- A disclaimer that the opinion is based on the information provided and is not a guarantee of registrability.
Fortunately, these are all included in the opinion letter templates within Huski AI, and yes you can make fully customization of everything, including using your logo on the final report!
- Suggestions for customizing the search opinion for particular client profiles. When providing a search opinion to a client, it is important to keep in mind that each client and their trademark are unique. Some factors to consider when customizing the search opinion for a particular client include:
- The client’s industry and any specific considerations that may impact the registrability of their trademark
- The client’s intended use of the trademark and any additional searches that may be necessary
- The client’s budget and time constraints
- The client’s risk tolerance and the level of detail that they require in the search opinion.
Guess what, Huski AI’s tool got that covered too. It’s so easy to filter through different industries, trademark classes, and it’s so easy to share the reports with your clients. It literally just costs you 1 click.
Stay up to date on the latest search tools and techniques.
Trademark clearance search is a constantly evolving field, and staying up to date on the latest tools and techniques can help you provide the most thorough and accurate search opinions for your clients. We never brag about our AI technology but this article gives a good differentiation between Huski AI and all other “AI” products on the market.
Communicate clearly and transparently with your clients.
Clear and transparent communication is key to ensuring that your clients understand the limitations and risks of a clearance search, as well as the steps being taken to minimize those risks. This includes providing detailed explanations of the search process, sharing any potential conflicts that are found, and discussing any additional steps that may be necessary to ensure that the client’s trademark is registrable.
Continuously review and improve your clearance search process.
As with any process, it’s important to continuously review and improve your clearance search process to ensure that it is efficient and effective. This may include analyzing the results of previous searches to identify areas for improvement, implementing new tools and techniques, and gathering feedback from clients to ensure that their needs are being met. Huski AI is committed to keeping up with the ever-changing AI and legal landscapes so that you can focus on delivering outstanding services to your clients and stay competitive.
In conclusion, a knockout-plus search can be a cost-effective option for clients, but it is important to understand the limitations and risks of this type of search. By following the best practices outlined in this article, you can help your clients make informed decisions while minimizing the risk of a potential conflict being missed.