CRICKET WIRELESS LLC et al v. MAZ WIRELESS, LLC et al, njdc:2:2018cv13375

[ Production of television commercials; Post-production editing services for video and audio commercials; Developing promotional campaigns for business; ] Advertising, marketing and promotion services; Business management consulting with relation to strategy, marketing [, production and personnel ];

platform as a service (PAAS) featuring computer software demand-side platform (DSP) for buyers to buy advertising inventory; software as a service (SAAS) services featuring software for providing managed analysis of advertising campaigns, managed direct buying of advertising space, managed purchase of advertising space through online auctions; platform as a service (PAAS) featuring computer software platforms for buyers of online advertising to build, manage, and optimize their entire online advertising businesses; providing a web hosting platform for others for distribution of software applications for use in online advertisement serving and delivery; providing temporary use of online, non-downloadable software for use in the purchase of advertising space through online auctions; providing temporary use of online, non-downloadable software for use in the purchase of advertising space; providing a web hosting platform for use in the purchase of online advertising inventory; providing temporary use of online, non-downloadable software for buyers of online advertising to build, manage, and optimize their online advertising businesses;

platform as a service (PAAS) featuring computer software supply-side platform (SSP) for sellers to sell advertising inventory; software as a service (SAAS) services featuring software that allows publishers to connect with and manage multiple advertising bidding partners; software as a service (SAAS) services featuring software for providing managed analysis of advertising campaigns, managed direct selling of advertising space, managed sale of advertising space through online auctions; platform as a service (PAAS) featuring computer software platforms for sellers of online advertising to build, manage, and optimize their entire online advertising businesses; providing a web hosting platform for others for distribution of software applications for use in online advertisement serving and delivery; providing temporary use of online, non-downloadable software for use in the sale of advertising space through online auctions; providing temporary use of online, non-downloadable software for use in the sale of advertising space; providing a web hosting platform for use in the sale of online advertising inventory; providing temporary use of online, non-downloadable software for management and analysis of advertising space and inventory; providing temporary use of online, non-downloadable software for sellers of online advertising to build, manage, and optimize their online advertising businesses; providing temporary use of online, non-downloadable software for monitoring sales offers between multiple merchants;

Downloadable computer software for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertising content; Software for use in connection with audience insights and addressable advertising, namely, for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertisements; Software featuring technology that enables users to share content, text, and other data; Software for use in advertising, marketing, and promotion services; Software for use in targeting, placement, and dissemination of advertising and marketing for others; Software for use in developing and providing marketing programs, tools and platforms for advertisers, marketers, and content providers; Software for use in analysis of audience and viewer behavior and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; Software for use in analysis and reporting of online marketing; Software for management and analysis of advertising space;

Advertising, marketing, and promotion services; Advertising and marketing services, namely, promoting the goods and services of others; Consulting in the fields of business, advertising, marketing and data analytics; Dissemination of advertising and marketing for others via the Internet and other communications networks and platforms; Developing and providing marketing campaigns for advertisers, marketers, and content providers; Marketing services, namely, conducting analysis of audience and viewer behavior and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; Preparation of business reports and market insight reports; Providing a searchable website, website portal, website forum, and database where advertisers, marketers, and marketing and advertising content providers can reach, engage, and interact with online users for the purposes of promotion or advertising; Qualification of advertising space on the Internet, namely, connecting qualified providers of advertising space on the Internet with buyers of that advertising space; Provision of advertising space on the Internet; Business analysis and reporting services for business purposes of online marketing; Advertising, marketing, and promotion services, namely, providing advertising space and inventory, namely, television, film, video, online, and broadcast advertising space; Providing online portals news, and commentary in the fields of multimedia advertising and marketing presentations; Charitable services, namely, developing and coordinating volunteer programs and community service projects;

Providing temporary use of non-downloadable computer software for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertising content; Providing non-downloadable computer software, and cloud computing services featuring software for use in connection with audience insights and addressable advertising, namely, for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertising content; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for providing analysis and statistics about the effect on and interaction with viewers as to advertising and marketing content; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for use in placing and managing advertisements based on consumer habits, web browsing data, and economic trends; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for use in generating online marketing programs; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for reporting the extent and success of online advertising campaigns; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for use in market insights and business research, evaluations, reports, consulting, management, administration and information services; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for use in providing a searchable website, portal, forum, application, platform and database where advertisers, marketers, and content providers can reach, engage, and interact with online users for the purposes of promotion or advertising; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for use in analysis and reporting of online marketing; Providing non-downloadable software and cloud computing demand-side platform (DSP) services, all the foregoing featuring software for buyers to buy advertising inventory using real-time bidding models; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for managed analysis of advertising campaigns, managed direct buying and selling of advertising space, managed purchase and sale of advertising space through online auctions; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for providing a web hosting platform for others' real-time bidding models and in online advertisement serving and delivery; Providing non-downloadable software and cloud computing services, all the foregoing featuring software to allow publishers to connect with and manage multiple advertising bidding partners and monetization strategy; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for management and analysis of advertising space; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for buyers and sellers of online advertising to build, manage, and optimize their online advertising businesses; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for partnering and monitoring sales offers between multiple merchants; Providing non-downloadable software and cloud computing services, all the foregoing featuring software for use to analyze and measure advertising effectiveness; Development of software programs, software development tools, and computer platforms for advertisers, marketers, and content providers;

Downloadable computer software for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertising content; Software for use in connection with audience insights and addressable advertising, namely, for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertisements; Software featuring technology that enables users to share content, text, and other data; Software that provides analysis and statistics about the effect on and interaction with viewers as to advertising and marketing content; Software for use in decision-making, support, analytics and optimization of interactive advertising and digital media, namely, for analyzing viewership and effectiveness of advertisements; Software for use in placing and managing advertisements based on consumer habits, web browsing data, and economic trends; Software for planning, designing, developing, creating, and generating online marketing programs; Software for reporting the extent and success of online advertising campaigns; Software for use in advertising, marketing, and promotion services, namely, for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, planning, designing, developing, creating, and distributing advertising content; Software for use in consulting in the fields of business, advertising, marketing and data analytics for strategic analysis, planning analysis, potential problem analysis, and project management related to advertising projects and data; Software for targeting, placing, and disseminating advertising and marketing for others; Software for creating, designing, developing, and providing marketing programs, tools and platforms to advertisers, marketers, and content providers; Software for use in analysis of audience and viewer behavior and insights through data analytics, for the purpose of planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; Software for analyzing and compiling business data, namely, viewership data for potential advertisers; Software for use in market insights and business research, evaluations, reports, consulting, management, administration and information services, namely, for generating advertising feedback data and optimizing targeted advertising strategies; Software for use in business management consulting, namely, use of analytic and statistical models to provide understanding and predicting of consumers, businesses, and market trends and actions; Software for analyzing and reporting of online marketing, website activity and performance; Software demand-side platform (DSP) for buyers to buy advertising inventory using real-time bidding models; Software for managed analysis of advertising campaigns, managed direct buying and selling of advertising space, managed purchase and sale of advertising space through online auctions; Software for management and analysis of advertising space; Software for buyers and sellers of online advertising to build, manage, and optimize their online advertising businesses; Software for analyzing and measuring advertising effectiveness;

Advertising, marketing, and promotion services; Advertising and marketing services, namely, promoting the goods and services of others; Consulting in the fields of business, advertising, marketing and business data analytics; Dissemination of advertising and marketing materials for others via the Internet and other communications networks and platforms; Developing and providing marketing campaigns for advertisers, marketers, and content providers; Marketing services, namely, conducting analysis of audience and viewer behavior and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; Analyzing and compiling business data, namely, viewership data for potential advertisers; Business research and evaluations in business matters in the fields of advertising and marketing; Preparation of business reports and market insight reports; Business consulting and information services in the fields of advertising and marketing; Providing a searchable website, website portal, website forum, and database where advertisers, marketers, and marketing and advertising content providers can reach, engage, and interact with online users for the purposes of promotion or advertising; Qualification of advertising space on the Internet, namely, connecting qualified providers of advertising space on the Internet with buyers of that advertising space; Provision of advertising space on the Internet; Online auction services, namely, an online auction exchange for buying and selling advertising space; Analysis and reporting of online marketing, website activity and performance for marketing and advertising purposes; Advertising, marketing, and promotion services, namely, providing advertising space and inventory, namely, television, film, video, online, and broadcast advertising space; Providing online portals news, and commentary in the fields of multimedia advertising and marketing presentations; Charitable services, namely, developing and coordinating volunteer programs and community service projects; Organizing business networking events in the field of internet, technology, and entrepreneurship;

Providing temporary use of non-downloadable computer software; Providing temporary use of non-downloadable computer software in the nature of a mobile application for portable consumer electronic devices; Providing online non-downloadable computer software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in connection with audience insights and addressable advertising; Providing temporary use of non-downloadable computer software; Providing online non-downloadable computer software and cloud computing services for use in connection with audience insights and addressable advertising; Providing online non-downloadable computer software and cloud computing services for network services featuring technology that enables users to share content, text, and other data; Providing online non-downloadable software and cloud computing services for providing analysis and statistics about the effect on and interaction with viewers as to advertising and marketing content; Providing online non-downloadable software and cloud computing services for use in decision-making, support, analytics and optimization of interactive advertising and digital media; Providing online non-downloadable software and cloud computing services for use in placing and managing advertisements based on consumer habits, web browsing data, and economic trends; Providing online non-downloadable software and cloud computing services for use in generating online marketing programs; Providing online non-downloadable software and cloud computing services for reporting the extent and success of online advertising campaigns; Non-downloadable software and cloud computing services for use in analyzing and compiling business data, including viewership data for potential advertisers; Non-downloadable software and cloud computing services for use in market insights and business research, evaluations, reports, consulting, management, administration and information services; Non-downloadable software and cloud computing services for use in providing a searchable website, portal, forum, application, platform and database where advertisers, marketers, and content providers can reach, engage, and interact with online users for the purposes of promotion or advertising; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in analysis and reporting of search engine referral traffic, internet traffic, keyword placement, keyword searches, online marketing, website activity and performance; Non-downloadable software and cloud computing services featuring computer software demand-side platform (DSP) for buyers to buy advertising inventory using real-time bidding models; Non-downloadable software and cloud computing services for managed analysis of advertising campaigns, managed direct buying and selling of advertising space, managed purchase and sale of advertising space through online auctions; Non-downloadable software and cloud computing services for providing a web hosting platform for others' real-time bidding models and in online advertisement serving and delivery; Non-downloadable software and cloud computing services to allow publishers to connect with and manage multiple advertising bidding partners and monetization strategy; Non-downloadable software and cloud computing services for management and analysis of advertising space; Non-downloadable software and cloud computing services for buyers and sellers of online advertising to build, manage, and optimize their online advertising businesses; Non-downloadable software and cloud computing services for partnering and monitoring sales offers between multiple merchants; Non-downloadable software and cloud computing services for use to analyze and measure advertising effectiveness;