Visual Advertising Sales Technology v. PilotDesk, LLC, nysdc:1:2024cv08292

Providing online non-downloadable software that allows users to access upcoming televised media schedules to determine where and when they would like their advertisements to appear, and helps media outlets create and send proposals to those users to expedite the advertising sales process;

Downloadable cloud-based software for use in media scheduling that guides users through entire campaign lifecycle in the linear and digital advertising landscape, namely, searching for programming, analyzing linear and digital viewership data, dynamically building linear and digital advertising proposals, converting proposals to orders, transmitting the orders to fulfillment systems and evaluating past linear and digital campaigns to determine success;

Providing temporary use of non-downloadable cloud-based software for use in media scheduling that guides users through entire campaign lifecycle in the linear and digital advertising landscape, namely, searching for programming, analyzing linear and digital viewership data, dynamically building linear and digital advertising proposals, converting proposals to orders, transmitting the orders to fulfillment systems and evaluating past linear and digital campaigns to determine success; providing an online nondownloadable end-to-end linear and digital advertising computer software platform for managing viewership, order management, campaign orchestration, pacing analysis and providing schedule recommendations;

Providing online non-downloadable software for use in televised media scheduling that allows users to access upcoming televised media schedules to determine where and when they would like their advertisements to appear, and helps media outlets create and send proposals to those users to expedite the advertising sales process;

Providing an online non-downloadable software platform for use in the planning and execution of television, digital, and other advanced advertising schedules whereby the software platform guides users through the entire campaign lifecycle in the television and digital media advertising landscape, namely, searching for relevant television programming, analyzing viewership data, dynamically building advertising proposals, converting proposals to orders, managing orders through all phases of the process, transmitting the orders to fulfillment systems, and evaluating past campaigns to determine success;

Providing temporary use of non-downloadable cloud-based software for use in media scheduling that guides users through entire campaign lifecycle in the linear and digital advertising landscape, namely, searching for programming, analyzing linear and digital viewership data, dynamically building linear and digital advertising proposals, converting proposals to orders, transmitting the orders to fulfillment systems and evaluating past linear and digital campaigns to determine success; providing an online non-downloadable end-to-end linear and digital advertising computer software platform for managing viewership, order management, campaign orchestration, pacing analysis and providing schedule recommendations;