Trademark Details For AMOCO AMOCO AMOCO (Serial Number 87756973)

The mark consists of the three-dimensional configuration or trade dress of the appearance and design of the exterior of a vehicle service station. The main vehicle service station identification sign is white with a red line running vertically on the left side of the sign. The word "AMOCO" appears in black on white background on the upper portion of the sign and inside of an oval. The lower portion of the oval is blue and the upper portion of the oval is orange and red. A blue torch with orange and red flames bisects the oval. The remaining portions of the main vehicle service station identification sign are white. The word "AMOCO" appears in black and on a white background on the vehicle service station canopy. Two red stripes and one orange stripe appear going across the canopy and to the left of the word "AMOCO". Three blue stripes appear going across and around the corner of the canopy to the right of the word "AMOCO". The word "AMOCO" in the torch and oval design appears again on the canopy and in between the blue striped lines. The word "AMOCO" appears in black on white background and inside of an oval. The lower portion of the oval is blue and the upper portion of the oval is orange and red. A blue torch with orange and red flames bisects the oval. The remaining portions of the vehicle service station canopy are white. The column posts below the vehicle service station canopy are clad in blue on the top portion. The remaining white represents shading or background and is not claimed as a feature of the mark. The color gray represents shading and is not claimed as a feature of the mark. The matter shown in broken or dotted lines is not part of the mark and serves only to show the position or placement of the mark.

The colors black, red, white, blue, and orange are claimed as a feature of the mark.