Trademark Details For BEAUTY BEGINS WITH TRUTH (Serial Number 90241975)

Non-medicated skin care preparations; cosmetic preparations; cosmetic preparations for skin care; cosmetics; perfumes; non-medicated skin care products, namely, skin cleansers, make-up removing preparations, skin toners, exfoliant liquids, peels, lotions, gels, serums, sprays, scrubs and creams, face moisturizers, hand moisturizers, face creams, hand creams, body lotions, face lotions, facial and body masks; non-medicated tinted skin moisturizers; eye creams and gels; non-medicated acne treatment preparations, namely, salicylic-acid- and benzoyl-peroxide-based acne cleansers, toners, lotions, and serums not for medical purposes; retinol moisturizers, creams and serums for cosmetic purposes; non-medicated pore refining and blemish and oil control products, namely, pore tightening masks, toners, serums, and peels used as cosmetics; non-medicated skin brightening serums, namely, acid- and vitamin-based serums used to fade dark spots and improve skin tone and non-medicated anti-aging serums; nonmedicated sunscreen preparations; self-tanning preparations; skin bronzer and skin bronzing powder; skin lightening creams; non-medicated lip care products, namely, lip balms, lip exfoliating creams and scrubs, lipsticks, lip protectors and lipscreens being non-medicated lip balm and lip gloss incorporating nonmedicated sunscreen preparations; non-medicated hair and body care products, namely, skin cleansers, exfoliant creams, lotions, and toners, body lotion, body mist, body oils, body creams, body balm, hair shampoos, body shampoos being body wash, hair conditioner, shaving cream, shaving gel; pre-moistened cosmetic towelettes; cuticle removing preparations and nail care preparations; tooth whiteners for cosmetic purposes; hair care and cosmetic kits primarily comprised of one or more of the foregoing non-medicated hair care, skin care, or cosmetic products;

Dietary supplements; antioxidant dietary supplements for personal care and beauty regimens that address skin hydration and anti-aging concerns; medicated skin care products, namely, acne treatment preparations;

On-line retail store services featuring skin care products, cosmetics, cosmetic applicators and tools, bags, cosmetic accessories and publications featuring information on skin care products, cosmetics, wellness, health, and beauty; retail store services featuring skin care products, cosmetics, cosmetic applicators and tools, bags, cosmetic accessories and publications featuring information on skin care products, cosmetics, wellness, health and beauty; providing consumer information about the skin care and cosmetic industry, health and beauty products to educate consumers on products and to assist consumers in choosing the best products for them; commercial information and advice for consumers on selecting beauty and skin care products and services; distributorship services in the field of cosmetics, skin care products, and personal care products;

Educational and entertainment services, namely, production and providing an ongoing multimedia program and non-downloadable videos featuring information, instructional techniques, and tutorials concerning skin care, beauty care, cosmetics and wellness; on-line journals, namely, blogs featuring non-downloadable information, videos and online tutorials in the field of skin care, beauty care, cosmetics, and wellness; providing non-downloadable articles in the field of beauty care, beauty products, cosmetics, and skincare;

Providing information about skin and beauty care, namely, providing information about beauty and providing beauty care and skincare information via a website; Beauty consultation services in the selection and use of cosmetics, beauty aids, personal care products, and bath, body and beauty products; Beauty and skincare consultation services; Beauty analysis to determine beauty products, skin care, and cosmetics that are best suited to particular individual;