Trademark Details For NIELSEN (Serial Number 77094959)

Computer software programs, database management programs and manuals sold therewith as a unit used to create, access, view, review, manipulate, categorize, analyze, format, and prepare and print reports from data and information regarding product manufacturers and distributors, retail stores, mass merchandisers, wholesale clubs, supercenters, dollar stores, chain drug stores, department stores, specialty retailers, military buying centers, and other alternate channel retailers, films and television programming, media rating information, radio airplay, book sales, music sales, video sales, media research, sales and profit information, retail and on-premises business locations, demographic information, and advertising, promotion, trade and marketing planning, all in downloadable form or recorded on computer media; computer software for use in collecting, analyzing, and producing reports regarding information about the transmission and reception of signals delivered via over-the-air broadcast, cable, satellite, and a global computer network and their content, and the listening, viewing, and usage habits of signal receiving audiences and user manuals sold as a unit therewith; [ computer software and hardware for use in encoding, reading, and analyzing broadcast, television, video and audio signals, audio and video coding and decoding of same, namely, computer software program and computer hardware and firmware, namely, electronic and integrated circuits; audio and video encoders; ] and electronic audio and video readers, namely, audio and video encoders and decoders; computer software for planning and scheduling advertising and marketing in the fields of advertising and marketing research, market research, media research and rating, and corporate and business information; computer software for planning advertising and determining and estimating media and marketing plan effectiveness and for measuring consumer responsiveness to advertising; computer software programs that match product advertisements, the budget allocated for advertising the individual products, and probable buying habits of an expected viewing audience of television programming in downloadable form or recorded on computer media;

Printed reports, directories, magazines, and publications, namely, newsletters, in the fields of marketing, media research, media ratings, programming, advertising, media rating services, market research, consumer purchases, consumer media usage, advertising research, business research and analysis, demographic research, and media and marketing measurement information, analyses, and directories; periodical journals containing media viewing and advertising reports, and consumer promotion reports; reports, [ newspaper columns, ] magazine columns, periodical columns, and booklets containing statistical and other information concerning films, film viewing, books, music and video sales and promotions, sports events and promotions; printed market research reports, diaries for entry of information relating to the listening, viewing and usage habits of signal receiving audiences, Internet and/or computer users; printed publications, namely, business-to-business magazines, periodicals, printed reports, presentations and retail store directories in the fields of advertising and marketing research, market research, media research, and corporate and business information, and directories in the fields of advertising and marketing research, market research, media research, and corporate and business information, and featuring retail business and business locations, advertising, marketing research, and business entities; newsletters and printed periodicals featuring information related to business, marketing, developments, and trends related to retail marketing and sales, companies, retailers, mass merchandisers, wholesale clubs, supercenters, dollar stores, chain drug stores, department stores, specialty retailers, military buying centers, and other alternate channel retailers; printed charts and reports featuring sound recording sales, ratings, and popularity charts;

Market research services; advertising research services; business research services; retail marketing and sales information services; consumer purchase and behavior research services; conducting market, advertising and media usage and rating research, and analyzing, and preparing reports based thereon regarding consumer, advertising, media viewing, market research and business research surveys, polls, opinion studies, studies, analyses and evaluations, and on-line survey panels; business and brand consulting services; market research services related to new retail sales, product placement and point-of-purchase displays, and retail facility information, product ideas, introductions and re-introductions; providing marketing, advertising and business consulting services related to product and package breakthrough and visibility relating to product package performance; and media audience measurement services; media research services; media rating research services; media research services regarding computers and computer networks and their use; demographic and consumer research services; collecting data, conducting market, advertising, media, and business research, analyzing and providing reports based thereon relating to population and product trend studies and information; collecting data and providing reports based thereon concerning the marketing, sales, and usage of consumer products, pharmaceuticals and nutraceuticals, durable goods, books, music and video marketing and sales and consumer behavior; market research and business research services relating to; [ coding and conforming client product, retail store and marketing data and records; ] media research and rating services, namely, market research services relating to the broadcasting, narrow casting, cable, and network transmission, signal receiving audience demographics and behavior, and the listening, viewing, and usage habits of signal receiving audiences, computer users, and users of a global computer network; sales volume tracking for others; sales volume tracking for others through the collection of sales data and market research and the distribution of the results thereof for others of music, music videos, prerecorded DVDs, prerecorded CD-ROMs, and audio sell-through data, pre-recorded videos on VHS, video DVDs, and video sell-through data, books, including audio and electronic books, sold on-line and by retail and wholesale stores, consumer goods, durable goods, pharmaceuticals, sports events, sporting goods, music, music videos, DVDs, books, namely, printed, audio and electronic books sold on-line and by retail and wholesale stores, telephone and cell phone ring tones, ring backs, music-related products and services for mobile telephone consumers, online music downloads, online video and movie downloads; collecting and correlating marketing, advertising, and business information regarding sports venue advertising and signage, advertisements, and sponsorship marketing derived from and including images of television, cable, and radio programming and Internet and print publications, as well as revenue, for statistical analysis and market research purposes via the Internet and preparation and dissemination of printed reports based thereon to third parties; compiling information about commercial advertisements televised during national and regional telecasts; broadcast recognition information services for others, namely, electronic recognition and identification of pre-recorded music, commercials and programming on radio, television, cable stations, and online by use of passive pattern recognition technology; and reviewing, coding, and conforming retail, retail store, product, and marketing data and records; planning and conducting business meetings, and tradeshows in the fields of advertising and marketing research, market research, media research, and corporate and business information; preparing market research and business research reports from computer databases, in the fields of market research and product retailer and manufacturer information relating to retail sales, consumer demographics, product placement and point-of-purchase displays, and retail facility information, product information, product catalogs, product sales, competitor information, retail consumer information, segmentation and targeting information, manufacturing information, and marketing; business information and market research services, namely, conducting market, advertising and marketing research, analyzing statistical data, preparing reports, and consulting regarding business and market research information; and providing on-line interactive computer databases in the fields of business and market research, demographic information and data relating to the sale and promotion of consumer and durable goods, conducting market and business surveys, studies, analyses and evaluations; providing temporary use of on-line non-downloadable electronic databases and websites in the fields of advertising, marketing, business, media and market research, consumer surveys, product retailer, retail store and product sales, trading areas, and demographic information; providing temporary use of online non-downloadable databases for creating, accessing, updating, downloading, viewing and manipulating information in the fields of market research and product retailer and manufacturer information relating to retail sales, consumer demographics, product placement and point-of-purchase displays, and retail facility information, product information, product catalogs, product sales, competitor information, retail consumer information, segmentation and targeting information, manufacturing information, and marketing; providing temporary use of online non-downloadable electronic databases for use in analyzing advertising, marketing, sales, and product information in connection with retail store marketing sales, promotion, and other marketing activities;

Planning and conducting, business and educational seminars; and conducting workshops and seminars in market research, marketing and advertising research, and consumer research and consulting;

Providing online non-downloadable database management software for creating, accessing, updating, downloading, viewing and manipulating information in the fields of market research and product retailer and manufacturer information relating to retail sales, consumer demographics, product placement and point-of-purchase displays, and retail facility information, product information, product catalogs, product sales, competitor information, retail consumer information, segmentation and targeting information, manufacturing information, and marketing; providing online non-downloadable computer software for use in analyzing advertising, marketing, sales, and product information in connection with retail store marketing sales, promotion, and other marketing activities;