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The mark consists of a square with purple border featuring the term "NEW" in red with white outline at the bottom right corner of the square. The inside of the square is yellow at the bottom, changing to a pattern of light and dark green alternating stripes radiating from the center of the square. Two beige playing cards with brown border appear inside the square, with the top card featuring a red heart with white outline in the top left corner and a red letter "A" with white border in the top right corner. The top card also features a girl outlined in white with peach skin, large brown eyes with black pupils and white eyeball, brown hair in braids, brown eyebrows, red lips and tongue, white teeth, blue and white cheek makeup, white and black skull earring, purple top with one sleeve and yellow and orange detailing, purple skirt, orange and peach belt, and purple hat with yellow underside and yellow and orange ribbon and jack-o-lantern. Two partially obscured white stars appear to the top right of the playing cards, and one partially obscured white star appears to the lower left of the playing cards.
The color(s) purple, red, white, yellow, green, beige, brown, peach, black, blue, and orange is/are claimed as a feature of the mark.
"NEW"
U.S Class(es): 021, 023, 026, 036, 038
Class Status: Active
First Use: Aug-20-2018
First Use in Commerce: Aug-20-2018
Computer hardware and recorded software for processing digital music files sold as a unit; Computer operating programs, recorded; Computer peripheral devices; Computers; Data processing apparatus; Downloadable computer software for use in database management, use as a spreadsheet, word processing,photo editing and video editing; Downloadable DVR sideloading software application for downloading DVR-recorded content for viewing on smartphones; Downloadable electronic publications in the nature of book, magazine and manual in the field of photo editing and video editing; Downloadable image file containing artwork, text, audio, video, games and Internet Web links relating to sporting and cultural activities; Electronic notice boards; Electronic publications, namely, e-zines in the field of photo editing and video editing recorded on computer media; Mobile phones; Smartphones; Downloadable children's educational software; Downloadable communications software for connecting computer network users and global computer networks; Downloadable compiler software; Downloadable computer anti-virus software; Downloadable computer application software for mobile phones, portable media players, handheld computers, namely, software for use in photo editing and video editing; Downloadable computer e-commerce software to allow users to perform electronic business transactions via a global computer network; Downloadable computer game software; Downloadable computer graphics software; Downloadable computer programmes for document management; Downloadable computer programs for using the internet and the worldwide web; Downloadable computer software development tools; Downloadable computer software for application and database integration; Downloadable computer software for computer system and application development, deployment and management; Downloadable computer software to maintain and operate computer system; Downloadable data compression software; Downloadable game software; Downloadable web site development software; Recorded CAD/CAM software for use in construction and automated manufacturing; Recorded children's educational software; Recorded computer anti-virus software; Recorded computer gaming software for recreational game playing purposes; Recorded computer programmes for document management; Recorded computer search engine software; Recorded computer software development tools;